SOMEONE EXPLAIN THIS TO ME

I don't know what you are asking, but I am assuming you're asking about how it was made. That is @Kashers VIP Pass for his BC Awards show, back in Spring, so go ask him.

 

Lmfao

 

Using clever editing of nbt tags on items, one can add a lore attachement which looks like neato text art.

 

There was a Mod that you could use way back but it has not been updated to 1.8 yet.